After reading the countless of threads over here, I thought I better just give in my two cents before there are more confusions in the future.

What is advertised and marketed by Samsung as LED TVs are just LCD TVs which uses LEDs as their source of backlight.

The advantage this brings to you would be lower power consumption, more compact design (slimmer, borderless etc) as well as being lighter (so that the pencuri can run away with it easier).

Here are a few links for you all to read on further to understand the terminology of the technology better.

http://en.wikipedia.org/wiki/LED-backlit_LCD_television

http://www.ledtele.co.uk/whatisledtv.html

So all in all, there is no such thing as a true LED TV or what ever marketing terms.

lol i just bought the samsung led tv series 7, in my opinion, people who think about buying these led tvs do have the purchasing power, therefore they just want to get it cos its the newest and dont really care if there isnt much difference to the regular lcd tvs. in fact, 40% less power is enough to seal the deal. my rm0.02