I got my 40b530 @ RM2599 (got it, i think plus another RM50 or RM70 Petronas voucher) last few weeks from HLK (plus delivery and installation). So far, my wife is watching without complain as i am in vietnam for 2 weeks. It was during CIMB c/card fair.

The sales guy told me can get about RM2600 - RM2700 without the fair. You can try your luck there.