No wonder Sharp's current LCD tv drop price. You can get the LC42PX5 for less than 6k nowdays.
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Sharp First-to-Market with 100-Hz/120-Hz Full High-Definition Television
Market-first is part of new Sharp AQUOS Slim-line Design LCD TV range, promising both superior quality and aesthetics
Sharp, launched its first 100-Hz/120-Hz Full High-Definition TV - the Sharp AQUOS A83 Slim-line Design Series. The company also extended its portfolio of widescreen, 1080p AQUOS LCD TVs with the launch of the Sharp AQUOS A63 Slim-line Design and A53 WXGA Series, bringing a total of nine new models to market; and unveiled a range of upcoming audio devices.
The Sharp AQUOS A83 Slim-line Design Series represents a technological breakthrough in consumer HDTV choice. With a high frame rate of 100-Hz/120-Hz on a Full High-Definition TV, viewers can experience all the pleasures of a Full HDTV experience, and still enjoy smooth images and flicker-free analogue videos.
This is a result of Sharp's Fine Motion Advanced Technology, which uses a unique algorithm to create intermediary frames and double the number of frames-per-second on conventional video; and in turn, increasing the frame rate from 50/60 to 100/120, giving analogue video the smooth, flicker-free experience on the A83 and A53 Series. Sharp's new Advanced Super View (ASV) LCD was also developed to ensure that high-speed moving visuals - such as sports scenes and scrolling text - remain distinct and clear.
According to Mr Koji Domoto, Managing Director of Sharp-Roxy Sales (Singapore) Pte Ltd, "Legacy technology - with up to 60-Hz frame rate on Full HD TV - meant that consumers had to choose between Full HDTV features and ultra-high-quality analogue video. The Sharp AQUOS A83 Slim-line Design Series changes everything for the consumer by offering impeccable experiences in both digital and analogue video."
"This is very timely for Singapore as MediaCorp readies to roll out its first HDTV commercial channel in the last quarter of this year," he added. "And with Singapore in the process of implementing nation-wide HDTV adoption, consumers can now purchase a future-proof HD TV set that also provides excellent analogue video quality during this transition period."
Manufactured in Sharp's state-of-the-art Kameyama LCD panel factory in Kameyama, Japan, the new range of LCD HDTV series boosts several other features including:
- Dynamic Contrast - a high contrast ratio of 10,000:1 in the A83 and A63 Series enhances clarity and the definition of the color black, resulting in more vivid colors and more realistic pictures with fine gradations.
- RGB Plus - the addition of a Crimson Red color to the conventional RGB (Red Green Blue) spectrum adds depth to the images with a deep red wavelength, and enables the reproduction of neutral colors, such as that of translucent clear natural skin or healthy skin.
- A comprehensive range of connectivity options.
Sharp's Kameyama plant is the world's first 8th Generation LCD factory, where 8th Generation glass substrates - optimal for the production of 40-inch-class and 50-inch-class LCD models - are used. A pinnacle of R&D and mass production, the plant also emphasizes environmental conservation through the use of environment-friendly materials such as non-halogen resins in the TVs and 100% recyclable paper in the packaging.
Even when turned off, the A83 and A63 Slim-line Design Series is pleasing to the eye. With an ultra-thin 95-mm body - the slimmest in Sharp's existing LCD TV portfolio - and a narrow frame, the Sharp AQUOS Slim-line Design Series is not only a technological masterpiece, but also an elegant centerpiece for the modern living room and the bedroom.
According to Mr Hirokazu Kubo, Deputy General Manager of Sharp Corporation's LCD Digital Systems Division in Japan who was in Singapore for the official product launch, "as the world leader in LCD technology, Sharp prides itself on unparalleled excellence in LCD engineering and technology. The AQUOS range has always been recognized for its superior quality, and today, we are pleased to launch a Slim-line Design range that not only raises the bar in video quality, but also in simple elegance."
To allow easy access to connectivity options when mounted on a wall, the A83 Series and the 46-inch and 42-inch models in the A63 Series comes with side terminal input and output channels including HDMITM inputs, component, composite, S-video, a dedicated PC input and RS-232C for system control. The HDMITM input channels are compatible with 1080p signals from Blu-ray and advanced gaming devices. Additionally, these models also have digital audio output channels that deliver high-quality audio, providing a 5.1 channel surround sound experience.
Upcoming Audio Players
Sharp also unveiled an upcoming range of audio players including a Home Theatre System, an iPod Docking Station and a Bluetooth Station.
Pricing and Availability
The Sharp AQUOS A83 and A63 Slim-line Design Series, as well as the Sharp AQUOS A53 WXGA Series will be available in Singapore and Malaysia by the end of September 2007, and in other Asian cities by the end of the year. Each of the three Series comprises three models of different screen sizes.
Sharp AQUOS A83 Slim-line Design Series
52-inch model: LC-52A83M at Recommended Retail Price: S$ 9,999
46-inch model: LC-46A83M at Recommended Retail Price: S$ 6,999
42-inch model: LC-42A83M at Recommended Retail Price: S$ 4,999
Sharp AQUOS A63 Slim-line Design Series
46-inch model: LC-46A63M at Recommended Retail Price: S$ 6,699
42-inch model: LC-42A63M at Recommended Retail Price: S$ 4,699
37-inch model: LC-37A63M at Recommended Retail Price: S$ 3,399
Sharp AQUOS A53 WXGA Series
42-inch model: LC-42A53M at Recommended Retail Price: S$ 3,799
37-inch model: LC-37A53M at Recommended Retail Price: S$ 2,899
32-inch model: LC-32A53M at Recommended Retail Price: S$ 2,199
May 14 2007, 02:32 AM
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