I notice not much ppl choose Sharp LED Tv. Is it not worth paying extra for the made in Japan LED panel?

By the way, is the 4C technology is a gimmick frm Sharp? Actually I don't quite notice any different when I was at SenQ making a survey which LED Tv to go for...

hope u guys can give some comment as Sharp 46" LED tv (4C version) is more expensive compare to Samsung.