Same thing happen to me in Best Denki. One 'pushy' salesman tried very hard for LG. He said that LG plasma have been selling like hot cakes since they came in. Maybe, LG offers better sales commission?

For your information when you spend your hard earned money:

1) Full HD 1920 x 1080 means the resolution of the screen is higher, or more dots per square inch of screen.

2) High dynamic contrast 3 Mega: 1 means there is bigger difference between the 'whites' and 'blacks' in a displayed scene. With increased contrast comes more realistic depth in the picture and better dark scenes.

3) 600Hz refresh rate means that the TV screen is refreshed far more quickly (or often) creating better motion without blur (good for sports and action movies).

All three specifications above are independent of one another. Having stronger values for one spec does not compensate for weaknesses in the others. All three has impact on Picture Quality, so beware!

My ideal TV is 60 inch diagonal, full HD 1920 x 1080, 5,000,000 dynamic contrast, 600 Hz refresh rate, no image retention (burn in), nice colour saturation, 3D without glasses, 6 HDMI ver 1.4, USB movie port (that plays all file formats with firmware that can be updated), 5 years on-site warranty, 1 inch thich only, wide viewing angle 179 degrees, low consumption of energy, .....