Genting Singapore: HOLD; S$0.90; Bloomberg Code: GENS SP
Universal Studios To Pull In Crowd
Price Target: S$1.07
from DBS Vickers Research
USS to open on 18 March: RWS will open the Universal Studios Singapore
(USS) to the public on 18 Mar 2010, a slight delay from the early-Mar
2010 timeline indicated earlier.
Tickets will start selling on 9 Mar 2010. USS one-day passes range from
SGD32-72 (depending on categories ie adult/child/senior; weekday/weekend)
- cheapest amongst Universal Studios theme parks globally (Figure 2).
USS’ two-day passes range from SGD58-118, higher than Universal Studios
Hollywood’s due to the larger physical design and no of rides. USS’
annual passes, however, rank as the most expensive among Asian theme
parks (Figure 3), at SGD318-1098.
Although USS ticket price would be at a premium to Disneyland Hong Kong,
Ocean Park and Genting Highlands, USS offers an integrated resorts
concept and more rides. The Universal Studios brand has a strong proven
track record, with Universal Studios Japan ranked 9th most popular theme
park in the world, and third in Asia with 8.3m attendance in 2008 (11m in
its first year of operations).
New original rides to attract visitors. USS will consist of seven zones
ie Hollywood, New York, Sci-Fi City, Ancient Egypt, The Lost World, Far
Far Away and Madagascar. There will be 22 rides in the park and 16 of
them are original or specially designed for USS. We understand most of
the rides (>80%) will be opened in the first year (unlikely all on the
first day of launch) while the rest to be introduced progressively over
the next four years to attract repeat visitors. Among major highlights
are the dueling coaster (world’s tallest roller coaster) and Transformer
ride (world’s first, expected in 2011). USS is 70% covered, with an
eco-cooling system installed to create a more controlled environment.
Universal Studios has promised that this will be the only park it would
have in Southeast Asia for the next 30 years and expects to draw in >5m
visitors annually (14k/day). However, competition could intensify with
Universal Studios opening new themeparks in Dubai and Seoul, Korea
(likely Asia’s biggest Universal Studios) by 2012 and 2014 respectively.
Slow start seen for visitor arrivals. The launch of USS should help draw
in more mass visitors to RWS. Visitor arrivals have fallen short of
management’s expectation of 12m p.a. or 33k/day, having averaged only
~20k/day in the first two weeks of casino’s operations (during the peak
Chinese New Year celebration). RWS’ casino may need another 4-6 weeks to
fully ramp up to 560 tables and 1300 slots. So far, it has opened 270
tables (50 VIP, 220 mass).
USS’ opening will complete the launch of RWS’ Phase 1 while Phase 2 is
expected to complete by 2011. USS should provide RWS a more subtle
approach in its marketing and promotional activities in countries where
advertising on gaming is banned.
Maintain HOLD call. Although GENS has fallen 31% off its peak and
valuations have moved closer to sector average (26x 2011 PE, 14x
EV/EBITDA vs sector’s 17x and 12x respectively), we are still maintaining
our Hold call and sum-of-parts TP of S$1.07. Potential risk of further
earnings downgrade should RWS’ ramp up is slower than expected and Marina
Bay Sands (launching on 27 Apr 2010) wrestles more market share than
anticipated.
We prefer Genting Bhd (Buy/ TP: RM8.80) for cheaper exposure
to Singapore IRs and resilient base earnings from Malaysian casino,
plantation and power segments.
As usual , The Moon shines Brighter on other parts of the LAND.