ASIAREACH EVENTS SDN BHD
Event Duration : Tue, 1 Sep 2009 - Sat, 31 Oct 2009
Company : ASIAREACH EVENTS SDN BHD
Telephone : 03-2282 3148
Event Description : Check out the Malaysia International Gourmet Festival (MIGF) 2009.All food lovers can now enjoy special offers, special menus and more from participating restaurants!!

http://www.everyday.com.my/event/2009/9/Ma...MIGF-2009.shtml

MIGF is BacK!!!

Now into its 9th successive year, the Malaysia International Gourmet Festival made its debut in 2001 when the organisers, AsiaReach Events, brought together an intrepid group of 13 restaurants to form the inaugural KL International Gourmet Festival (KLIGF).

That maiden Festival was initiated in response to the industry's need for zest and a rejuvenation of the then very obscure fine dining scene. Though Malaysians have always enjoyed dining out, their overriding preference was for traditional restaurants and hawker food. Only a few fine dining restaurants existed for the simple reason there was not a large enough base of local diners to draw upon.

The Festival's primary aims from the onset were to increase the size of the local fine dining population for the mutual benefit of the participating restaurants; to create a sustained interest in the local fine dining scene; and, ultimately, to establish Malaysia as an international culinary tourism destination of choice.

During the Festival, restaurants put aside their competitive differences, share contacts and come together in a collective marketing effort. Rather than bringing in chefs from abroad for a one-off food promotion, the Festival’s unwavering focus is on the skills of the world-class chefs already residing in Malaysia and the all-year-round quality of our cuisine and restaurants.

The idea is also to make fine dining as accessible to as many people as possible and not just to an exclusive few. Special Festival Menus at special prices and Festival Offers presented not only help attract a new generation of diners, but they also persuade existing diners to try different venues and dine out more often. In addition to that Festival Awards provide valuable recognition and encourage more people to take up careers in the hospitality sector.

Supported almost entirely by sponsorship and media partners from the private sector, the Festival is now universally recognised as Malaysia’s premier fine dining event. In 2006 KLIGF became MIGF to enable restaurants from all over the country to participate. Last year, the Festival received international recognition by winning the PATA Gold Award for Marketing - an achievement that has helped establish Malaysia as one of the leading world destinations for culinary tourism.



This post has been edited by everydaycommy: Sep 23 2009, 06:19 PM

here got all the migf 2009 participate restaurants list and their festival menu.

http://www.goeatout.com.my/Restaurants/Pro...t-Festival.aspx

Anyone have try some restaurant? Gimme feedback please

I've tried Xenri D'Garden Terrace, not so special..
may be you can try other cuisine..

TS - if you want to promote, you can promote http://www.migf.com

secondly, what for you watermark your logo on their banner? that's theirs to begin with.

anyway for all MIGF matters and participating restaurants, just go to http://www.migf.com/

btw i just went to Xenri - was nice actually. special or not is subjective, i understand. the slow poached salmon and the wagyu beef dish were my favourite.