Sony Ericsson shows new Xperia™ Pureness at London brand event





September 3rd 2009 - Today at a business update meeting, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time - a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

The handset was shown to media attending an event to launch Sony Ericsson’s new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.

Xperia™ Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

More details on Xperia™ Pureness will be available when the phone launches in November 2009

very high tech. but dont even have camera

Haha. Full spec yet to be released and bear in mind the only hi tech part about it is its display, it's not specs driven but aesthetics driven as SE's press release describes. It's too stylish to put a blind eye on . It's really, really sexy and I 'm going to get it as my second phone

This post has been edited by mode893: Sep 6 2009, 04:41 PM

What so special about this phone?

The design

The display is monochrome.

if not mistaken LG gonna do one nicer. whole thing is like the display.

Maybe, but till they actually release it, this will be the star of the day A nice change to see SE starting to get innovative again. Yes, no camera, gps, wifi, bla bla bla, just the bare basics for a design phone. For the tech stuff, you have
Satio, Aino and X2 next month. It wouldn't be smart for SE to release this as a high end device in November while they already released a few in October no?

*edit*
Dude, you sure about the LG fully transparent phone? Googled it all over and found nothing

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Added on September 7, 2009, 3:48 pmVideo demo here:

http://www.youtube.com/watch?v=6x-tVUHAcAI&feature=related

This post has been edited by mode893: Sep 7 2009, 03:48 PM

the part of "high tech" is only screen?
kinda wasting money to buy diz phone...

If we look at it as face value, probably you'll think of it as a waste, but imagine the kind of technology it's paving for tomorrow. Perhaps no physical display at all in the future which will be space saving and less issues with broken LCD etc. Just like when Ericsson first came up with MCA-10 black and white camera attachment which was pretty much useless and expensive, but it paved the way for Nokia, Samsung, iPhone etc till today we have built-in 1,2,3,5,8 to 12mp shooters. And with the first HPM-10 MP3 player attachment which captured people's imagination in mobile music till we now have a whole new breed of music phones from all OEMs. But I can see why people are having a hard time understanding such a design statement. Perhaps we should just celebrate the kind of diversity and uniqueness it is contributing to the mobile market eh?

This post has been edited by mode893: Sep 16 2009, 12:24 AM

Any ideas whats the price range?

very high. if not mistaken i read somewhere few thousand euros. its like buying those nokia arte or something. cant rmb the name.

no much function just the transparent screen only wo

Xperia Pureness hands-on video. Check it out

http://www.youtube.com/watch?v=14RG9JND_d8

do u see a 8mp camera in Carbon Arte or Tag Heuer phone?

I guess it really is extremely hard for some of us to grasp an understanding of the phone's purpose

It's fashion icon. These rich man/women got no where to flush. They don't need high tech gizmo, just a simple day to day trendy phone will do.

Vertu's competitor?

Xperia Pureness unboxing video. Looks absolutely yummilicious...

http://www.youtube.com/watch?v=dIpSMTxuyxk

now how much is it gonna cost....

One thing's for sure, they didn't slap the Xperia brand on it to be cheap

hold on a tick i thik i got a desktop watch somewhere which use the same transparent screen thinggy..

its cost like 12 ringgit

We have translucent screen & translucent keypad. It wouldn't be long to see a translucent phone

yea n good luck using any of those on broad daylight

Lol, if overall phone is translucent, battery pack = translucent. Cant imagine

what so big deal of this hp ah?

It's a minimalist device, a handphone at its purest. Sometimes you need a basic understanding of art to appreciate the aesthetics. If you still don't see anything, probably it's time you take art class? Then buy the phone- gonna cost you a bomb mate!

This post has been edited by mode893: Nov 9 2009, 09:22 AM

If you are forgetful then you most probably can't find ur phone

it's a good thing they come out with a phone that does what a phone should do

not a gaming device, awesome mp3 player, digital camera replacement crap. the market is flooded with all these phone now, we need something new, or just back to the basics.

This post has been edited by Kyl3: Nov 9 2009, 02:08 PM

about SE comes out with a phone focused on design . nokia doing that for a looong time already . 8800 series anyone ?

It IS cool that its transparent, but probably you'd go blind if try to squint to use it on long intervals XD And then since it'll probably cost the same as a 50inch lcd tv, probably will cry if the screen got scratch since now, not only have to worry about one glass surface but two 8[