May I ask howdid goodwill get into the picture? At basic level A=L+E. So the asset is either owner's money or borrowed money. When they operate a business it is about income and expenditure. How did goodwill get in the picture? Perhaps knowing how accountants injected goodwill into the balance sheet will be a starting point.

Thanks monstar. So it is willing buyer and seller situation. Then why the interest to place a value for goodwill in the absense of buyers

Thanks Sesshoumaru. Then if there is no aqusition there is no need to think of putting value for goodwill. Grimm, I am lost. What are you trying to acheive here. I am geting to think of this as let put a value for goodwill since we dont have anything else to do.