http://www.engadgethd.com/2009/07/31/sony-...ially-official/

Sony, Sharp 10G LCD production plant deal officially official

Economic difficulties made things more complicated than expected, but Sharp and Sony have finally inked an agreement on a billion dollar joint venture that will see Sony initially taking a 7% stake later this year, rising to 34% by the end of April 2011. The key here is for Sony to get access to the production, while Sharp sees this as just the first of several deals that will allow it to sell half of the 13 million 42-inch TVs produced annually to other manufacturers. The Nikkei says deals with Toshiba and European manufacturers are on the table, so despite what your next TV says on the front, there's a decent chance it originates at the Sakai plant scheduled to open in October.




http://www.engadgethd.com/2009/08/01/sony-...s-from-samsung/

Sony looking to purchase LED HDTVs from Samsung?

Just becuase it's prepared to source millions of flat panels from a joint venture with Sharp, don't think Sony is even close to satisfying its hunger for LCDs. Word from the Seoul Economic Daily is that it may also deal with Samsung on LED backlit televisions (beyond the existing S-LCD partnership,) a decision probably somewhat related to its move towards cheaper white LEDs (already used by Samsung) in upcoming BRAVIA sets as opposed to its more expensive Triluminos backlighting scheme. This shouldn't affect the marketplace immediately, but tuck that knowledge away for TV shopping 2010, the price difference between one brand and another probably doesn't buy as much difference as you think.

[Via Bloomberg]