Donno abt the AV Fair prices as i was not there, but Desa HT was selling the Pioneer 518S few months back during their Renovation Sales at RM699. The 818 was arnd RM1300, so the prices at AV Fair is accurate.

Desa's paper ads are damn misleading, they used high end models pics, then with an *, lists the price as "Starting from RM699".

Their current paper ad "ploy", they list a 50% reduced price in bold while the actual price is in smaller print below the pics. To get the 50% reduced price, you have to enter a lucky draw and hope to win up to 50% off.... hahahahahah

Great tactics, and I have seen huge arguments here over Desa's ad prices...