I strongly believe in Jusco's decisioning to have another outlet within such a near distance to its existing one, Cheras Selatan. The most logical answer I could come to is the demand is there, and Cheras Selatan had reach its maximum capacity since it first launched. Plus, I can't see how it could be further expanded there.
No need rocket science to figure this out, when you have time, just drive by Cheras Selatan and witness this yourself.
P/S - I am still keeping my fingers crossed for IKEA to announce its southern outlet, hopefully this locate in our area here.
Jaya Jusco in Bdr Mahkota Cheras?