i also plan to get one, either aoc 2434pw or this samsung 2233sw.
i think will go to AOC, due to these advantages
1) got HDMI port for PC,PS3 or blueray player ( bad thing is no DVI, walaoeh)
2) can adjust height (samsung 2233sw cannot adjust heigh one)
3) got speaker (not so important for me actually)
4) 2 MS GTG response speed, samsung 2233sw is 5ms typical response speed
5) higher dynamic contrast 60k vs 20k (not so important for me too, actually 20k also sufficient loh)
6) higher brightness AOC 400cd/m² vs samsung 300cd/m²

for design i think quiet good also, especially white+black, btw samsung design also pretty.

of course samsung brand is more famous, pasar uncle auntie may know samsung, aoc sure they dont know one.
same story with viewsonic at the first time loh, USA very famous brand, come to malaysia here got people say it is unbranded