Ya lor... the market appeals to people who thinks the same as you. I am not saying that this is wrong. It's prefectly ok but truth is how many people will have the same kind of thinking? Niche market lor.

You're looking for better IQ because you have been exposed to the DSLR IQ range before and can never go back to PnS.

For the average PnS user, most of them don't care that much about IQ. You see them talking about size lah, megapixels lah, how many times zoom lah, design lah and what not. So given the price range of the EP-1, it will only appeal to a subset of these PnS users as the price is on the high side compared even to entry level DSLR.

I won't be the least bit surprised if a typical AhBeng PnS user goes like:

PnS user : Wah! This E-P1 very nice leh. How many times zoom ar, this camera?
Shopkeeper : This kit lens is 14-40mm so about 3x zoom.
PnS user : Wahlau! So big lens only 3x zoom ar? Other camera with so big lens can go 18x zoom leh!
Shopkeeper : You can get a telephoto lens if you want to zoom further. Can change lenses one, this camera!
PnS user : Wah! Now the view is zoomed in. How to get back to the wide view?
Shopkeeper : That one have to change lens again..
PnS user : Hah?! Change again ar... why so mafan one? Better I buy the other camera...