this is targetted for sturbborn non-gamers that are still non-gamers after the wii. smart move. i won't be interested. maybe my wife will. the wii didn't really made her a gamer yet.

don't think they are targetting this to be played via traditional 'video games'. just like wii fit, is questionable if this kind of 'games' fit under this category. you see, in order to capture the hardcore non gamers, you shouldn't use terms like 'video games' and such, that will scare them off.