that contrast is factory announced dynamic contrast, not NATIVE lcd panel contrast. For instance, LG said its model(xxx) is 50000:1, but 42LZ80 is 15000, so I do NOT believe at all LG one is >3x higher contrast, it is totally no such thing ! Always bring one DVD copy(clear or dvd9), then go and hop around to test it side by side from same player source. Then from there u will realise what u like.