QUOTE(Killabee88 @ May 22 2009, 10:59 AM)
shootkk: thanks for the info. its really helps.
"So, when using flash you need to remember to balance for the ambient light."
can u xplain more about this?
i think another way to get pic like that is using another flash, fire from left and right to get same xposure. is it right?
Meaning when you use your flash, you must have an idea of how your picture should look like before you even take the pic.
Questions like:
1. Do you care about the background exposure level? If you don't just fire away and you will get your shots.
2. How do you want to light your subject? Meaning what do you want the flash to achieve? Fill in the shadows? Light up the whole subject? Create an artsy moody feel? All these will require different settings from your cam and flash.
When you fire your flash at a subject, you are adding another light source to your picture. There is already the ambient light or the light already existing in the current situation. So when you add your flash, you must be aware of what the flash will do. Some scenarios are as follows:
a) The flash will overpower all the ambient lights thus resulting in either an overblown or properly lit subject with the background dark except for the parts where the flash hits.
b) The flash is weak and cannot overpower the ambient. Result in a picture that is not much different than one taken without flash.
c) The flash hits only certain parts of the subject leaving those parts brighter while other parts are darker.
As a photog you must be aware of your situation and how the ambient lights are affecting what you want to achieve in your shots. The flash is there to help you get what you want. Adjust your settings accordingly and make your shots.
For example:
1. Product shoot

I placed a flash on both the right and left side of the bottle to create the two white strips of light you see on the left and right side of the bottle. Here the subject is lighted purely with flash. To heck with ambient.
2. Model shoot

The above shot, I wanted the directional light to show the contours of the model's face. The shadows play as much a part in the shot as the lighted areas. You can see the background is a bit dark but I didn't care, I wanted the to show the face only and furthermore most of the frame is filled up by the model's face.

This second shot - same model, same day taken about an hour apart. It's still daytime and as you can see, I used the flash to fill in the shadows only. The background is relatively brighter than the first shot.

This shot is done with fill flash and set to balance the ambient light with a large aperture and slower shutter speed.