i didn't know sharp introduced the new Aquos last month. Here is the press release from sharp. Have anyone bought this tv already?

SHARP INTRODUCED AQUOS A66 & A77 FULL HD LCD TV FOR MALAYSIAN MARKET

Sharp-Roxy Sales & Service Company (M) Sdn. Bhd. recently launched the new members of AQUOS LCD TV family – A66 and A77 Series, rounding out a line up of new Full-HD 1080p LCD TVs that bring enhanced picture quality to the forefront.

All new models employ a new Advanced Super View (ASV) Superlucent Panel for a dramatically bright and crisp picture with reduced haze and reflectivity which comes straight from Sharp world-renowned Kameyama Plant in Japan. Technical specification of the new Elegant A66 Series includes 1080/24P signal input that produces superior theatre-like quality film frames, 50,000:1 dynamic contrast ratio and SRS TruSound XT and Bass Enhancer for wide range of sound effects.

The A66 Series also comes with AQUOS Link function that equipped with one-touch control of AQUOS BD and AQUOS Audio. The Series also comes with 3 HDMI terminals and newly designed convenient swivel stand.
The A66 Series comes in 32”, 37”, 42” and 46” panels. Prices are RM2,799 for LC32A66M, RM3,699 for LC37A66M, RM4,899 for LC42A66M and RM5,999 for LC46A66M.

The Superior A77 Series is a higher version of A66 Series, which comes with 100Hz Full HD LCD panel that produces smooth crisp high-quality picture. With Sharp’s new 10-bit ASV Superlucent panel, the A77 models are able to achieve maximum expression of the Full-HD 1080p picture up to 1 billion colors. The Superlucent panel applies an ultra-smooth finish that minimizes gloss while intensifying panel brightness and contrast.
Not only does the A77 series provide a stunning picture, but it also features a new “Golden Glow” design sure to complement any decor. The black cabinet blends elegantly into to a soft gold hue that accents the bottom of the frame, befitting both modern and traditional design schemes
Other feature that is included in both Series is Advance Optical Picture Control (OPC) that will adjust the background lighting to the surrounding lighting that helps to save electricity.

The A77 Series comes in 42”, 46” and 52” panels that carry the price tag of RM5,599 for LC42A77M, RM8,499 for LC46A77M and RM13,699 for LC52A77M. For a limited time, every purchase of LC46A77M & LC52A77M will receive free Sharp AQUOS Blu-ray player BDHP21A, 3 Blu-ray disc movie vouchers and 1 HDMI cable.

For more info, please call Sharp Product Info Centre at 03-5102 5368 or log on to www.sharp.com.my.

And they are priced cheaper too.

I am waiting for the Panasonic new 50" full hd plasma but I heard that they will only be release at the end of the year. One thing that worries me about the new plasma from pana is that many owners here say that the screen is really very reflective. I really hate reflective screen as my compact laptop has those reflective screen and they are really pain to watch. The last gen pana plasma have pretty good anti-reflection coating but heard that the 2009 plasma model from pana is worst. I wonder how true is that as I have not seen the 2009 pana plasma yet.

I hope I won't be waiting for the 2009 pana plasma only to be turn off be the reflective screen. Or I can just buy the sharp now.

I am one that is very particular about screen reflection, but I have to say that the 50S10 surprisingly is not bad at all. See my setup in the gaming or HT setup page and I can say I am not at all bother by the reflection at all cos its really very minimal. After watching plasma I am very confident to say its much better than LCD in terms of color and blacks. They are just much better.