9:36 am John Mayer song
9:35 am playing music
9:35 am iLounge: Apple TV display has episode summary text on screen, plus episode navigation
9:34 am quality looks good

9:36 am move photos to itv or stream them
9:36 am looking at photos on Apple TV
9:36 am Green Day

9:38 am showing streaming demo from phil schillers laptop
going to show his movies using streaming
9:37 am demo of connecting to another computer
9:36 am move photos to itv or stream them
9:36 am looking at photos on Apple TV
9:36 am Green Day
9:36 am John Mayer song
9:35 am playing music

9:36am - Still demoing... ok, we're back. "Well, that's TV shows. Now let me show you music. Now iTV is-- heh, Apple TV... it turns out it's awesome for listening to music on your home theater system. Let me go down into playlists here, I've got a favorites playlist, I'll just shuffle some songs to show you what it's like playing some music." Slick black iPod-like interface on screen, CoverFlow... it flips the image. "It does that so it doesn't burn a hole in your plasma TV."

9:37am - "Now let's go to photos -- these are high def, we can see your photos right on your TV. Here's an example of a photo album I made..."

9:38am - "What I've been demonstrating so far is primarily content synced from my computer. Now let's connect to someone else's computer... Phil Shiller my neighbor has come over." Phil's on stage.

9:39 am $299
9:39 am Steve - "we think this is pretty cool"
9:39 am playing demo of streaming content from Schiller's laptop
9:38 am browsing content
9:38 am showing streaming demo from phil schillers laptop
going to show his movies using streaming
9:37 am demo of connecting to another computer
9:36 am move photos to itv or stream them
9:36 am looking at photos on Apple TV

*fark,thats cheap

9:41 am every once in a while a revolutionary product comes along that changes everything
apple has been very fortunate recently
9:40 am Apple logo on screen (2007)
9:40 am now on to something else
9:40 am shipping in february - taking orders starting today
9:39 am $299
9:39 am Steve - "we think this is pretty cool"

9:42 am crowd goes wild
9:42 am widescreen ipod
9:42 am first
9:42 am 1984 - first mac
2001 first ipod
today - introducing 3 revolutionary products
9:41 am to be able to change the world since 1984
9:41 am every once in a while a revolutionary product comes along that changes everything
apple has been very fortunate recently
9:40 am Apple logo on screen (2007)
9:40 am now on to something else
9:40 am shipping in february - taking orders starting today

:42 am 3rd
internet communicator
9:42 am revolutionary
9:42 am mobile phone
9:42 am 2nd
9:42 am crowd goes wild
9:42 am widescreen ipod
9:42 am first

9:43 am crowd goes wild again
9:42 am 3rd
internet communicator
9:42 am revolutionary
9:42 am mobile phone
9:42 am 2nd
9:42 am crowd goes wild

wat tat mobile phone? izzit iphone?

SCREEEAMMSS!!! PHONE PHONE PHONE WOOO

9:43am - "And the third is a breakthrough internet communications device." Tepid response on that last one, but he almost got a standing ovation on the phone.
"An iPod, a phone, an internet mobile communicator. An iPod, a phone, an internet mobile communicator.... these are NOT three separate devices!"

"And we are calling it iPhone!"

9:43 am laughs
9:43 am 3g with rotary dial
9:43 am shows comedy picture
9:43 am they are calling it the iPhone
9:43 am one device, not 3 separate
9:43 am crowd goes wild again

9:43 am laughs
9:43 am 3g with rotary dial
9:43 am shows comedy picture
9:43 am they are calling it the iPhone
9:43 am one device, not 3 separate
9:43 am crowd goes wild again

WIDESCREEN IPOD!!!!! HOOO!!!!!

9:45 am years of development
9:45 am we want to make a product way smarter than what's been around before
here it is
9:44 am really complicated
9:44 am smart, not easy to use
9:44 am most of htese types called "smartphone" - steve kind of bla blaing it
9:43 am laughs
9:43 am 3g with rotary dial
9:43 am shows comedy picture
9:43 am they are calling it the iPhone
9:43 am one device, not 3 separate
9:43 am crowd goes wild again
9:42 am 3rd
internet communicator
9:42 am revolutionary

9:46 am revolutionary interface - interplay of hardware and software
showing treo & blackberry, etc

this is crazy man! ipod + phone = iphone

Live Updates
9:47 am stylus control
9:47 am get rid of buttons nad make giant screen
9:47 am how can they take that to mobile device
9:47 am bitmap screen can show ui, pointing device.
9:46 am can't add a button to phones, doesn't work. buttons and controls can't change
they solved it in computers 20 years ago
9:46 am problem is bottom 40 keyboards there, make a mess
control buttons fixed in plastic
apps want different UI's
9:46 am revolutionary interface - interplay of hardware and software
showing treo & blackberry, etc
9:45 am years of development