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vckloong

Jun 22 2009, 05:16 AM

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QUOTE(omniknight86 @ Jun 21 2009, 11:52 PM)

that would take a long long time to explained that to you but however i will do it in a simple way. Marketing of a focus group are more simple than market to consumer goods because in terms of focus group it is a bit of "Non-profit" but however in an indirect way it is "Profit" group actually. Focus group can be marketed by occasionally post useful links or useful information to the members, the group may however organize some sort of event and so to attract more interest and engagement from the members making it an interactive group (two way communication)

on the other hand, Marketing to consumer goods are more complicated because first of all profit and brand awareness is the ultimate goal of the marketing, we need to study who is our target market, how many segment are there and so on then we do marketing accordingly. it is complicated because in terms of consumer goods the market are make up of different people and thus harder to be studied whereas for focus group, members somewhere or another share common interest thus making the job of marketer more easier.

As i had said, discussing the two can take pages and pages of typing. i make it simplified here first.

I am a student for now

A future Marketer

Hi omniknight,

Well said and agreed. Would you consider using Facebook to implement the strategies which you mentioned above?

joanneqpk

Jun 22 2009, 11:54 AM

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QUOTE(omniknight86 @ Jun 21 2009, 11:52 PM)

that would take a long long time to explained that to you but however i will do it in a simple way. Marketing of a focus group are more simple than market to consumer goods because in terms of focus group it is a bit of "Non-profit" but however in an indirect way it is "Profit" group actually. Focus group can be marketed by occasionally post useful links or useful information to the members, the group may however organize some sort of event and so to attract more interest and engagement from the members making it an interactive group (two way communication)

on the other hand, Marketing to consumer goods are more complicated because first of all profit and brand awareness is the ultimate goal of the marketing, we need to study who is our target market, how many segment are there and so on then we do marketing accordingly. it is complicated because in terms of consumer goods the market are make up of different people and thus harder to be studied whereas for focus group, members somewhere or another share common interest thus making the job of marketer more easier.

As i had said, discussing the two can take pages and pages of typing. i make it simplified here first.

I am a student for now

A future Marketer

Hi omniknight,

Good point and thanks for shedding some light from your perspective yeah. Please do share more.

omniknight86

Jun 22 2009, 08:56 PM

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QUOTE(vckloong @ Jun 22 2009, 05:16 AM)

Hi omniknight,

Well said and agreed. Would you consider using Facebook to implement the strategies which you mentioned above?

QUOTE(joanneqpk @ Jun 22 2009, 11:54 AM)

Hi omniknight,

Good point and thanks for shedding some light from your perspective yeah. Please do share more.

Thanks for the interest from both of you.

Hi vckloong,

as i had said before, if facebook are used to market a focus group then it is good to implement facebook as a communication tool. but however careful implementation and management of the group should be there first, to grab the interest of the user there. such as newsletter, relevant event and so on. And of course, to maximize the number of members an approach of "transferring" would be excellent. transferring mean from one method from another thus maximizing the number of exposure the group can get.

For consumer goods or services, it is not advisable to used facebook to market the products. unless the fundamental foundation of the company is strong enough or certain publicity is already in placed. in Malaysia, where online purchase is still not favored and not so trusted by many. Marketing a fresh brand via online is a suicide mission

Hi joanneqpk

Shared as above

vckloong

Jun 23 2009, 11:22 AM

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QUOTE(omniknight86 @ Jun 22 2009, 08:56 PM)

Thanks for the interest from both of you.

Hi vckloong,

as i had said before, if facebook are used to market a focus group then it is good to implement facebook as a communication tool. but however careful implementation and management of the group should be there first, to grab the interest of the user there. such as newsletter, relevant event and so on. And of course, to maximize the number of members an approach of "transferring" would be excellent. transferring mean from one method from another thus maximizing the number of exposure the group can get.

For consumer goods or services, it is not advisable to used facebook to market the products. unless the fundamental foundation of the company is strong enough or certain publicity is already in placed. in Malaysia, where online purchase is still not favored and not so trusted by many. Marketing a fresh brand via online is a suicide mission

Hi joanneqpk

Shared as above

Hi Omniknight,

Thanks for your enligtening points as I see there are some things which I am learning from you here.

In fact, the points that you have postulated thus far, seems to sync with our current campaigns of Facebook Groups management and engagement, and the consumer goods opinion from your end seems to reflect some of our case studies such as what MPH Online is doing with BooksterHub - Malaysian Social Network for Book Lovers in Malaysia with a Facebook Group at http://www.facebook.com/group.php?gid=43788532378 . Having a recommender Facebook group and/or Social Network centered to a consumer's interest and also demographics, geographics, technographics and psychographics is also key to a successful Facebook campaign, if not, an Online Campaign.

Injecting Offline events and integrating it into the Facebook Marketing campaigns is also an important element which you have mentioned. As such, Booksterhub, as an example organizes monthly meetings, and will frequent it more, with fortnightly or weekly meetings to continue to engage members, and build the relationship between consumers of the book industry.

Spot on observation again, Omniknight, and please do keep sharing your views for us to discuss for the benefit of the LowYat Forum Readers.

joanneqpk

Jun 23 2009, 05:21 PM

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QUOTE(vckloong @ Jun 23 2009, 11:22 AM)

Hi Omniknight,

Thanks for your enligtening points as I see there are some things which I am learning from you here.

In fact, the points that you have postulated thus far, seems to sync with our current campaigns of Facebook Groups management and engagement, and the consumer goods opinion from your end seems to reflect some of our case studies such as what MPH Online is doing with BooksterHub - Malaysian Social Network for Book Lovers in Malaysia with a Facebook Group at http://www.facebook.com/group.php?gid=43788532378 . Having a recommender Facebook group and/or Social Network centered to a consumer's interest and also demographics, geographics, technographics and psychographics is also key to a successful Facebook campaign, if not, an Online Campaign.

Injecting Offline events and integrating it into the Facebook Marketing campaigns is also an important element which you have mentioned. As such, Booksterhub, as an example organizes monthly meetings, and will frequent it more, with fortnightly or weekly meetings to continue to engage members, and build the relationship between consumers of the book industry.

Spot on observation again, Omniknight, and please do keep sharing your views for us to discuss for the benefit of the LowYat Forum Readers.

Hi vckloong and OmniKnight,

I would agree that omniknight has quite a few points which is quite relevant in terms of marketing in a different product segement.

Omniknight, please do share more of your views so that we can learn from each other yeah.

omniknight86

Jun 23 2009, 11:26 PM

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QUOTE(vckloong @ Jun 23 2009, 11:22 AM)

Hi Omniknight,

Thanks for your enligtening points as I see there are some things which I am learning from you here.

In fact, the points that you have postulated thus far, seems to sync with our current campaigns of Facebook Groups management and engagement, and the consumer goods opinion from your end seems to reflect some of our case studies such as what MPH Online is doing with BooksterHub - Malaysian Social Network for Book Lovers in Malaysia with a Facebook Group at http://www.facebook.com/group.php?gid=43788532378 . Having a recommender Facebook group and/or Social Network centered to a consumer's interest and also demographics, geographics, technographics and psychographics is also key to a successful Facebook campaign, if not, an Online Campaign.

Injecting Offline events and integrating it into the Facebook Marketing campaigns is also an important element which you have mentioned. As such, Booksterhub, as an example organizes monthly meetings, and will frequent it more, with fortnightly or weekly meetings to continue to engage members, and build the relationship between consumers of the book industry.

Spot on observation again, Omniknight, and please do keep sharing your views for us to discuss for the benefit of the LowYat Forum Readers.

Thanks for the credit being given, i myself would like more exposure from it. Marketing is something that is very live and flexible and it can take days to talk about it, but i would like to do it than talk.

if i have the chance being given of course

joanneqpk

Jun 24 2009, 01:13 AM

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QUOTE(omniknight86 @ Jun 23 2009, 11:26 PM)

Thanks for the credit being given, i myself would like more exposure from it. Marketing is something that is very live and flexible and it can take days to talk about it, but i would like to do it than talk.

if i have the chance being given of course

Hi Omniknight,

We are actually looking for entrepreneurial marketers to pick up our tactics and be our JV partners. Please do let your friends know about our Facebook workshop, organized every week, with the details at http://www.sales2marketing2.com/facebookRevolution yeah.

Thanks

Added on June 24, 2009, 1:13 am

QUOTE(omniknight86 @ Jun 23 2009, 11:26 PM)

Thanks for the credit being given, i myself would like more exposure from it. Marketing is something that is very live and flexible and it can take days to talk about it, but i would like to do it than talk.

if i have the chance being given of course

Hi Omniknight,

We are actually looking for entrepreneurial marketers to pick up our tactics and be our JV partners. Please do let your friends know about our Facebook workshop, organized every week, with the details at http://www.sales2marketing2.com/facebookRevolution yeah.

Thanks

Added on June 24, 2009, 1:13 am

QUOTE(omniknight86 @ Jun 23 2009, 11:26 PM)

Thanks for the credit being given, i myself would like more exposure from it. Marketing is something that is very live and flexible and it can take days to talk about it, but i would like to do it than talk.

if i have the chance being given of course

Hi Omniknight,

We are actually looking for entrepreneurial marketers to pick up our tactics and be our JV partners. Please do let your friends know about our Facebook workshop, organized every week, with the details at http://www.sales2marketing2.com/facebookRevolution yeah.

Thanks

This post has been edited by joanneqpk: Jun 24 2009, 01:13 AM

omniknight86

Jun 24 2009, 01:19 AM

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QUOTE(joanneqpk @ Jun 24 2009, 01:13 AM)

Hi Omniknight,

We are actually looking for entrepreneurial marketers to pick up our tactics and be our JV partners. Please do let your friends know about our Facebook workshop, organized every week, with the details at http://www.sales2marketing2.com/facebookRevolution yeah.

Thanks

Added on June 24, 2009, 1:13 am

Hi Omniknight,

We are actually looking for entrepreneurial marketers to pick up our tactics and be our JV partners. Please do let your friends know about our Facebook workshop, organized every week, with the details at http://www.sales2marketing2.com/facebookRevolution yeah.

Thanks

what kind of partners are you looking for? hiring people or what? mind to share more in PM?

Canon_Ixus

Jun 24 2009, 03:11 AM

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QUOTE(wodenus @ Jun 15 2009, 04:38 PM)

Sorry, this misunderstanding is just because you and I don't speak the same language. When you say "party" I'm thinking of food and drinks and people. Obviously when you say "silent party" I'm thinking of a party where people don't speak

It would be interesting to know what goes on in your mind when someone mention "political parties"?
A pretty narrow perception you have

QUOTE(omniknight86 @ Jun 21 2009, 11:52 PM)

that would take a long long time to explained that to you but however i will do it in a simple way. Marketing of a focus group are more simple than market to consumer goods because in terms of focus group it is a bit of "Non-profit" but however in an indirect way it is "Profit" group actually. Focus group can be marketed by occasionally post useful links or useful information to the members, the group may however organize some sort of event and so to attract more interest and engagement from the members making it an interactive group (two way communication)

on the other hand, Marketing to consumer goods are more complicated because first of all profit and brand awareness is the ultimate goal of the marketing, we need to study who is our target market, how many segment are there and so on then we do marketing accordingly. it is complicated because in terms of consumer goods the market are make up of different people and thus harder to be studied whereas for focus group, members somewhere or another share common interest thus making the job of marketer more easier.

As i had said, discussing the two can take pages and pages of typing. i make it simplified here first.

I am a student for now

A future Marketer

Air Asia has their own Facebook group where feedbacks are posted there, together with suggestions on improvements.

Anyway, vckloong, there is the section of Events & Gathering in this forum that you can utilize to organize your free seminar. There is another forummer here by the name of nicholaschan (a singapore VC) that encourages youth entrepreneuralship and have organized meetups and gatherings before. The latest one was held in Pavilion to discuss on the mindsets and failures of startups http://forum.lowyat.net/index.php?showtopic=1035792&hl=
Its free and informal. Once your thread is created, you can copy it into your signature to promote it in this forum, and to post more in the Finance/Business section too.

Hope this helps and glad to read on everyone's postings here.

vckloong

Jun 25 2009, 05:15 PM

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QUOTE(Canon_Ixus @ Jun 24 2009, 03:11 AM)

It would be interesting to know what goes on in your mind when someone mention "political parties"?
A pretty narrow perception you have
Air Asia has their own Facebook group where feedbacks are posted there, together with suggestions on improvements.
Anyway, vckloong, there is the section of Events & Gathering in this forum that you can utilize to organize your free seminar. There is another forummer here by the name of nicholaschan (a singapore VC) that encourages youth entrepreneuralship and have organized meetups and gatherings before. The latest one was held in Pavilion to discuss on the mindsets and failures of startups http://forum.lowyat.net/index.php?showtopic=1035792&hl=
Its free and informal. Once your thread is created, you can copy it into your signature to promote it in this forum, and to post more in the Finance/Business section too.

Hope this helps and glad to read on everyone's postings here.

Hi Canon,

Thanks for the invite! I will check it out as I am busy with my newborn baby daughter Victoria with Joanne and will be coming back in this forum by this weekend yeah.

Guys, please keep sharing your Facebook marketing experiences yeah and keep this thread alive.

Cheers.

Canon_Ixus

Jun 26 2009, 12:14 AM

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One question. While B2C can utilize facebook to target consumers, how would B2B companies utilize facebook?

joanneqpk

Jun 26 2009, 11:46 PM

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QUOTE(Canon_Ixus @ Jun 26 2009, 12:14 AM)

One question. While B2C can utilize facebook to target consumers, how would B2B companies utilize facebook?

Hi Canon,

Spot on question. In fact, I think most people who is reading this is thinking about the same thing.

This post has been edited by joanneqpk: Jun 26 2009, 11:47 PM

vckloong

Jun 26 2009, 11:48 PM

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QUOTE(Canon_Ixus @ Jun 26 2009, 12:14 AM)

One question. While B2C can utilize facebook to target consumers, how would B2B companies utilize facebook?

Hi Canon,

Great question again.

As B2C companies can tie up with Facebook group owners targetted for a particular niche, very much like how GSC tied up with us with MovieScraps at our Facebook group at http://www.facebook.com/group.php?gid=39217683910 and MPH Bookstores partnered with us at our BooksterHub Malaysia Facebook group at http://www.facebook.com/group.php?gid=43788532378, B2B companies can utilize Facebook to find new Joint Ventures by networking with other business professionals, business owners or entrepreneurs.

An example of such platform is the one we started called Malaysian Business Network at the Facebook group of http://www.facebook.com/group.php?gid=60937662428 which groups all business professionals, business owners and also entrepreneurs under one FB group. The members can network with each other by adding each other or message each other in the group to establish a Business to Business Relationship (B2B). We have also snowball it to the first Malaysian Online Social Network for Business Professionals at http://www.malaysianbiznetwork.com for further networking with search functions for different businesses in the lineup.

Hope this answers your question and please do ask any questions and if I know the answer, I will try my best to answer, or better still, if any of the readers has an opinion or idea, please do share yeah.

Back to taking care of my recovering labour wife and my baby daughter yeah.

Cheers.

omniknight86

Jun 27 2009, 02:50 AM

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QUOTE(Canon_Ixus @ Jun 26 2009, 12:14 AM)

One question. While B2C can utilize facebook to target consumers, how would B2B companies utilize facebook?

the concept is a bit the same but however personally speaking B2B companies will find it more easier to market themselves in facebook rather than a B2C one. it is because for B2B, business purchase decision is more on saving cost while getting the good quality products or material they want. Thus business should look out for groups or create a group that attract the target market i.e the company buyer/ purchaser. after all business are interested in getting the contact of these people to establish a relationship with them...though it is limited to some extend, such as people working in these field are they keen on using facebook to find information? of course we need to study these buyer behavior well on making purchasing decision.

Create a group, will in a direct way create competition by yourself. because once a network is established, people can easily invade and start selling things there

QUOTE(vckloong @ Jun 26 2009, 11:48 PM)

Hi Canon,

Great question again.

As B2C companies can tie up with Facebook group owners targetted for a particular niche, very much like how GSC tied up with us with MovieScraps at our Facebook group at http://www.facebook.com/group.php?gid=39217683910 and MPH Bookstores partnered with us at our BooksterHub Malaysia Facebook group at http://www.facebook.com/group.php?gid=43788532378, B2B companies can utilize Facebook to find new Joint Ventures by networking with other business professionals, business owners or entrepreneurs.

An example of such platform is the one we started called Malaysian Business Network at the Facebook group of http://www.facebook.com/group.php?gid=60937662428 which groups all business professionals, business owners and also entrepreneurs under one FB group. The members can network with each other by adding each other or message each other in the group to establish a Business to Business Relationship (B2B). We have also snowball it to the first Malaysian Online Social Network for Business Professionals at http://www.malaysianbiznetwork.com for further networking with search functions for different businesses in the lineup.

Hope this answers your question and please do ask any questions and if I know the answer, I will try my best to answer, or better still, if any of the readers has an opinion or idea, please do share yeah.

Back to taking care of my recovering labour wife and my baby daughter yeah.

Cheers.

provided that there is such group created, however it still have its limitation. such as some industry people do not joined facebook. whatever it is, we need to understand that people in facebook are more or less IT oriented. for some industry or some people they don't even used it. facebook marketing might be good but only to certain group of people. although wide but not covered 100%. in other word, i said facebook marketing is limited, not strong enough

DeLoong

Jun 27 2009, 02:42 PM

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How to actually use facebook to built credibility. What I know is even u have a lot friends or members in your group, u will just famous online. Famous online and famous offline is somehow different. So I am finding ways to built my credibility both online and offline.

Huh, please help and give some suggestion!

Thanks

Added on June 27, 2009, 3:14 pm

QUOTE(omniknight86 @ Jun 27 2009, 03:50 AM)

the concept is a bit the same but however personally speaking B2B companies will find it more easier to market themselves in facebook rather than a B2C one. it is because for B2B, business purchase decision is more on saving cost while getting the good quality products or material they want. Thus business should look out for groups or create a group that attract the target market i.e the company buyer/ purchaser. after all business are interested in getting the contact of these people to establish a relationship with them...though it is limited to some extend, such as people working in these field are they keen on using facebook to find information? of course we need to study these buyer behavior well on making purchasing decision.

Create a group, will in a direct way create competition by yourself. because once a network is established, people can easily invade and start selling things there
provided that there is such group created, however it still have its limitation. such as some industry people do not joined facebook. whatever it is, we need to understand that people in facebook are more or less IT oriented. for some industry or some people they don't even used it. facebook marketing might be good but only to certain group of people. although wide but not covered 100%. in other word, i said facebook marketing is limited, not strong enough

Hi omni,

It seems that your points somehow negative towards using facebook as a marketing tool.

You have to be positive to try new things. I can say that facebook marketing is still new, but when all others doing the marketing, somehow u are too late to follow up and lag far behind. U will regret that u are so negative.

Be positive and u will have a happy life.

This post has been edited by DeLoong: Jun 27 2009, 03:14 PM

omniknight86

Jun 27 2009, 03:35 PM

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QUOTE(DeLoong @ Jun 27 2009, 02:42 PM)

How to actually use facebook to built credibility. What I know is even u have a lot friends or members in your group, u will just famous online. Famous online and famous offline is somehow different. So I am finding ways to built my credibility both online and offline.

Huh, please help and give some suggestion!

Thanks

Added on June 27, 2009, 3:14 pm
Hi omni,

It seems that your points somehow negative towards using facebook as a marketing tool.

You have to be positive to try new things. I can say that facebook marketing is still new, but when all others doing the marketing, somehow u are too late to follow up and lag far behind. U will regret that u are so negative.

Be positive and u will have a happy life.

thanks for your remark, i am not negative mind towards facebook as a marketing tool. but however i am neutral, just be analytical in the said tools. i am all for trying out new things as i am quite a adventurous person. like i said using facebook as a marketing tool is possible but however only to some extent, at least in the context of the Malaysian market. reasons ? please refer to my previous post

friends online makes u famous? to what extent? what credibility u wanted to built anyway

vckloong

Jun 28 2009, 09:30 PM

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QUOTE(omniknight86 @ Jun 27 2009, 03:35 PM)

thanks for your remark, i am not negative mind towards facebook as a marketing tool. but however i am neutral, just be analytical in the said tools. i am all for trying out new things as i am quite a adventurous person. like i said using facebook as a marketing tool is possible but however only to some extent, at least in the context of the Malaysian market. reasons ? please refer to my previous post

friends online makes u famous? to what extent? what credibility u wanted to built anyway

Hi omniknight,

please calm down. I guess the forum-er is just trying to say, don't look at the limitations, but look more on the possibilities so that you will be able to tap into abundance yeah.

Cheers.

omniknight86

Jun 29 2009, 12:29 AM

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QUOTE(vckloong @ Jun 28 2009, 09:30 PM)

Hi omniknight,

please calm down. I guess the forum-er is just trying to say, don't look at the limitations, but look more on the possibilities so that you will be able to tap into abundance yeah.

Cheers.

Hi Vckloong

i am not angry

i am just answering a reply

of course we need to understand that marketer need to be open to any possibilities and tried out new things, i always open to new things but however i also want to be more analytical minded in analyze new things

vckloong

Jun 29 2009, 01:22 AM

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QUOTE(omniknight86 @ Jun 29 2009, 12:29 AM)

Hi Vckloong

i am not angry

i am just answering a reply

of course we need to understand that marketer need to be open to any possibilities and tried out new things, i always open to new things but however i also want to be more analytical minded in analyze new things

Hi Omniknight,

I agree with you and respect your opinions. Please do share more yeah.

Added on June 29, 2009, 9:27 pmHi omniknight,

Just keep sharing as we all are learning together here yeah.

This post has been edited by vckloong: Jun 29 2009, 09:27 PM

joanneqpk

Jun 29 2009, 09:35 PM

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yeah omniknight, please keep sharing as we are also learning together and improve together.

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