Waittt, something not right here
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The battle of the Taiwan titans rages on but this time, the stakes have been raised as, after a little PR rumble, Asus has announced that it has sued Gigabyte for defamatory acts. It all started with Gigabyte holding a press event in which it made claims and showcased results regarding Asus' energy saving technology centered around the Energy Processing Unit or EPU. Asus responded to Gigabyte's event through a press release last week and today it upped the ante with a new release which reads:
Also, in a press briefing presentation, Gigabyte used a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product, to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.
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Asustek took issue with the particularly strong wording used in the document and that Gigabyte failed to present independent test results. Problems also arose from the juxtaposition of an image of "blown" capacitors on an unidentified maker's product alongside an Asustek motherboard, which Asustek alleged was an attempt by Gigabyte to imply Asustek products were of equally poor quality.
From reading the articles, asus sued them over... the image, and strong wording? ONLY?
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While stressing that it stands by the original intent of the document – that its DES technology is superior to Asustek's EPU – Gigabyte said it acknowledged the grievances raised by its competitor and has agreed to issue an official apology which will be published, at its expense, in Taiwan newspapers on June 1.
Asus didnt win nuts. Its like the other statement where they showed their exclusive features to the unrelated mobo, this is the same thing.
Edit: Thinking about it, after your compeditor and 2 diffrent reviews say more or less the same thing, you don't just sue, you also show it to the reporters that it is untrue. Odd behaviour imo. Someone start a lawsuit againts asus with the gigabyte>asus article, may win some cash!