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The battle of the Taiwan titans rages on but this time, the stakes have been raised as, after a little PR rumble, Asus has announced that it has sued Gigabyte for defamatory acts. It all started with Gigabyte holding a press event in which it made claims and showcased results regarding Asus' energy saving technology centered around the Energy Processing Unit or EPU. Asus responded to Gigabyte's event through a press release last week and today it upped the ante with a new release which reads:
ASUS condemns the defamatory and false accusations raised by our competitor, Gigabyte.
Gigabyte, without a full understanding of ASUS' engineering design and methods, has made false accusations against ASUS motherboards' EPU features and the quality of ASUS' motherboards' components.
Also, in a press briefing presentation, Gigabyte used a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product, to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.
ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers´ needs. Every breakthrough is the result of huge R&D engineering efforts.
Hence, while it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte's action.
Long story short, Asus has thus decided to report Gigabyte to the Fair Trade Commission of Taiwan and has filed a lawsuit against its competitor. Gigabyte's has yet to respond to the lawsuit.
ASUS condemns the defamatory and false accusations raised by our competitor, Gigabyte.
Gigabyte, without a full understanding of ASUS' engineering design and methods, has made false accusations against ASUS motherboards' EPU features and the quality of ASUS' motherboards' components.
Also, in a press briefing presentation, Gigabyte used a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product, to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.
ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers´ needs. Every breakthrough is the result of huge R&D engineering efforts.
Hence, while it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte's action.
Long story short, Asus has thus decided to report Gigabyte to the Fair Trade Commission of Taiwan and has filed a lawsuit against its competitor. Gigabyte's has yet to respond to the lawsuit.
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