Is it true that videocam lens are so vulnerable to UV damage without the 'uv filter' that the shop people recommend?

For example, it's 5 pm and I'm shooting the setting sun without the filter for 10 minutes.

Is there any long term damage to the lens?

setting sun? No issues lah. If direct at 12pm then I don't know lah.

UV not an issue with digital.

And most times, ppl use UV filters as protection for the RM$$$$ lenses.,

Now a days lenses have the front element coated with anti-UV element. So UV is no longer required.

ya, digital is not sensitive to UV,

we use UV filters just because they are cheap, and they protect our lens from scratch and dust..

Not like that.... Wrong understanding...

Normal amount of UV cannot do harm to our digital SLR nor video cam.

BUT... It is the strong sun light that can burn our digital SLR or videom cam sensor for prolong exposures.

In that case, the strong sun light can burn anything hehehehe!

Yes... David is right.

If I am not mistaken, let's say you try your best staring at the sun... then maybe around 10 minutes continuously... you will no longer find the light is hurting you anymore...

2nd to that. Its like, our skin la.. if prolong exposure to sun, of cos sooner or later we might get skin cancer becos of uv.. and oso like ur eyes, if u stare too long at the sun (the afternoon one), then ur eyes will be damaged. same goes to camera sensor..

heck.. anything exposed too long to the sun (UV) is dangerous la..

but then again, i only use the cheapo uv filter to protect my lens.. any difference between the cheapo and say.. hoya one? since they both just protect the lens only..