Sony Ericsson marks the launch of its new brand XPERIA™ with the unveiling of the XPERIA™ X1
10 February 2008

The world of our consumers and customers is changing. To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™. With this new brand Sony Ericsson will position itself at the forefront of mobile convergence.

Barcelona, Spain - 10th February 2008 -Today marked the launch of XPERIATM\\ and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIA X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

"XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience," said Dee Dutta, Head of Marketing, Sony Ericsson. "This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence."

"Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design," said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. "XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience - anytime, anywhere, anything, with anyone."

Sony Ericsson XPERIA X1 - energised communication, the premium experience.
Convergence of multimedia entertainment and mobile Web communication
Unique arc slider with wide pitch easy-to-use QWERTY keyboard
XPERIA™ panels - arrange as you want for easy access
Enjoy multimedia entertainment on bright wide VGA display
Windows Mobile® capabilities

XPERIA™ panel interface - experiences just the way you want them
Enjoy access to different experiences - Web, multimedia, applications - from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation - the choice is yours
XPERIA™ X1 lets you interact with your
phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design - makes it stand out
The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience - performance on the move
With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in selected markets from the second half of 2008.

*speechless*

btw, i see no 3.5mm jack..

and 65k colour?

SE do not use 3.5mm but fast port.

yes 65k is a truly let down for such a huge screen and for nice interface.

WM devices supports 65k colors screen only, that's why.

Oh, it has a micro-USB slot as well. Not too sure about 3.5mm though.

actually 65k and 262k not much of difference. i think resolution is more important.

very nice phone.... nice design =D i think it'll be a hit, is this the first slideup qwerty phone by SE?

not a bad move from SE this time. good design and with most of all connectivity, its another one stop solution. Being an SE + WM Pda phone, what i hope is that SE would implement its own imaging software instead of using HTC styled. I keep my finger crossed.

besides, whats wrong with 65k anyway? giving you a 262k or 16m screen for a pda phone, expect less than 24hrs of usage....

    SE has made the smarter choice move to WM world! Welcome welcome !!     

another risk to jump from SE...so what will the X1 target market be???media-centric ppl??or business usage??for media centric a two thumbs down for me bcoz it using WM...i believe the player will be very lousy compare with sony own walkman player..IMO

One of the best things of the WM6 platform is that you get to get much more programs instead of just the standard ones.

There are so many better media players instead of WMP for the WM6 platform, but their names escape me right now.

I CAN however recommend the new Opera 9.5 or Skyfire browser, which performs way way way waaaay better then the included IE Mobile.

So external applications should be better.

  What if SE Xperia + WM6 P + Android (Google Gphone)....  

is it 65,000 colors screen? The design is definitely awesome...but with this screen is it quite disadvantageous compared with current mobile phones?

is it 65,000 colors screen? The design is definitely awesome...but with this screen is it quite disadvantageous compared with current mobile phones?

i'm amazed from the fact that SE adapt to WM at the same time disappointed reading from engadget that this model is actually an ODM product from HTC